python3.pkgs.cx-freeze: switch to pyproject and rename

[tjni]

Description of changes

1. Switch to pyproject.toml, which upstream already uses. Extracted from Switch to PyPA build, installer, and flit-core to build Python packages #245509 when I was testing something. Unfortunately, I don't remember what now, but we should still do this.
2. Normalize its attribute name, part of Normalize python-modules attribute names and pnames #245383.

Things done

• Built on platform(s)
  • x86_64-linux
  • aarch64-linux
  • x86_64-darwin
  • aarch64-darwin
• For non-Linux: Is sandbox = true set in nix.conf? (See Nix manual)
• Tested, as applicable:
  • NixOS test(s) (look inside nixos/tests)
  • and/or package tests
  • or, for functions and "core" functionality, tests in lib/tests or pkgs/test
  • made sure NixOS tests are linked to the relevant packages
• Tested compilation of all packages that depend on this change using nix-shell -p nixpkgs-review --run "nixpkgs-review rev HEAD". Note: all changes have to be committed, also see nixpkgs-review usage
• Tested basic functionality of all binary files (usually in ./result/bin/)
• 23.11 Release Notes (or backporting 23.05 Release notes)
  • (Package updates) Added a release notes entry if the change is major or breaking
  • (Module updates) Added a release notes entry if the change is significant
  • (Module addition) Added a release notes entry if adding a new NixOS module
• Fits CONTRIBUTING.md.

[mausch]

LGTM 👍
Too bad #243787 hasn't been merged yet, which makes it more difficult to test this.

[tjni]

Thanks for the review! Hope yours gets committed soon too.