diff --git a/CHANGELOG.md b/CHANGELOG.md
index a7f3fcca62..a3404276dd 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -17,6 +17,7 @@ This change log adheres to standards from [Keep a CHANGELOG](https://keepachange
 * [`jsx-no-leaked-render`]: preserve RHS parens for multiline jsx elements while fixing ([#3623][] @akulsr0)
 * [`jsx-key`]: detect conditional returns ([#3630][] @yialo)
 * [`jsx-newline`]: prevent a crash when `allowMultilines ([#3633][] @ljharb)
+* [`no-unknown-property`]: use a better regex to avoid a crash ([#3666][] @ljharb @SCH227)
 
 ### Changed
 * [Refactor] `propTypes`: extract type params to var ([#3634][] @HenryBrown0)
@@ -25,6 +26,7 @@ This change log adheres to standards from [Keep a CHANGELOG](https://keepachange
 * [Refactor] [`jsx-props-no-multi-spaces`]: extract type parameters to var ([#3634][] @HenryBrown0)
 * [Docs] [`jsx-key`]: fix correct example ([#3656][] @developer-bandi)
 
+[#3666]: https://github.com/jsx-eslint/eslint-plugin-react/pull/3666
 [#3662]: https://github.com/jsx-eslint/eslint-plugin-react/pull/3662
 [#3656]: https://github.com/jsx-eslint/eslint-plugin-react/pull/3656
 [#3654]: https://github.com/jsx-eslint/eslint-plugin-react/pull/3654
diff --git a/lib/rules/no-unknown-property.js b/lib/rules/no-unknown-property.js
index 51ec84572f..2e77f2898b 100644
--- a/lib/rules/no-unknown-property.js
+++ b/lib/rules/no-unknown-property.js
@@ -429,7 +429,7 @@ function normalizeAttributeCase(name) {
  * @returns {boolean} Result
  */
 function isValidDataAttribute(name) {
-  return /^data(-[^:]*)*$/.test(name) && !/^data-xml/i.test(name);
+  return !/^data-xml/i.test(name) && /^data(-?[^:]*)$/.test(name);
 }
 
 /**
diff --git a/tests/lib/rules/no-unknown-property.js b/tests/lib/rules/no-unknown-property.js
index 0f4fbbebc1..3c20feebd4 100644
--- a/tests/lib/rules/no-unknown-property.js
+++ b/tests/lib/rules/no-unknown-property.js
@@ -162,6 +162,13 @@ ruleTester.run('no-unknown-property', rule, {
     // fbs
     { code: '<fbs desc="foo" doNotExtract />;' },
     { code: '<math displaystyle="true" />;' },
+    {
+      code: `
+        <div className="App" data-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash="customValue">
+          Hello, world!
+        </div>
+      `,
+    },
   ]),
   invalid: parsers.all([
     {
@@ -645,5 +652,21 @@ ruleTester.run('no-unknown-property', rule, {
         },
       ],
     },
+    {
+      code: `
+        <div className="App" data-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash:c="customValue">
+          Hello, world!
+        </div>
+      `,
+      features: ['no-ts'],
+      errors: [
+        {
+          messageId: 'unknownProp',
+          data: {
+            name: 'data-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash-crash:c',
+          },
+        },
+      ],
+    },
   ]),
 });